We in the news business would like to ask
if you might support us with a small donation.
We would not normally make such a request,
but these are, as you know, far from normal timse.
As newspapers face rising costs and are forced
to drastically downsize personnel, despite being
owned by billionaires, we have decided to put
the onus on you, reader, if you would like to see
quality journalism continue.
We cannot promise that we will not cast a narrowed eye
on coverage that we deem unfair or on political cartoons
that do not agree with our views. (Oh, wait—we fired
all the political cartoonists. Never mind.) And for those
fretting over the fact that we (long ago) let our copy
editers go and more recently all photographers, let us
remind you that everyone has a camera in their
phone these days. And spelling and grammar (or
consistency, for that matter are overrated.
Not to worry that some of our best and brightest
staffers are wondering whether their unemploymnt
checks will arrive (keeping our fingers crossed), or that
prize-winning professionals are befuddled about their
futures as well as the state of newspapers in this great
country. The old practice of journalists holding power
to account is passé, after all. We have faith that you,
our readers, will step up and pony up your hard-earned
dollars so that we can continue to serve you as we
(and our powerful friends—not naming names) see fit.
Thank you very muhc.
•••
To my readers:
While I created this fictional letter for satirical purposes, it has elements
of appeals I’ve received from struggling media (including typos).
This is not to say suggest that readers should not help support media
they trust and believe in (Sacramento’s new local abridged.org site, for example).
But for those of us committed to fair and responsible journalism, it can be
infuriating to receive appeals like this from well-heeled corporations
cutting staffers (including reporters, copy editors and photographers)
and resources that are needed to do good work.
And you never need to pay me for what I do here. Thank you for reading!












